Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behavior and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity.

Covering trends in the market place that are attracting the older market, this new edition:
- Provides an understanding of the older tourism and leisure market, discussing...