The rise of behavioral approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standard models of choice to explain economic decisions has prompted economists to incorporate into their analysis psychological insights into individual behavior, such as social cognitive and emotional biases. This book introduces the topic of behavioral economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses.

The book begins by...

The rise of behavioral approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standard models of choice to explain economic decisions has prompted economists to incorporate into their analysis psychological insights into individual behavior, such as social cognitive and emotional biases. This book introduces the topic of behavioral economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses.

The book begins by...