Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form a guide to innovation as a tool for survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this groundbreaking book now includes:

• A new section on contemporary themes in innovation management, such as the...