Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change - and therefore institutional religious change. While there is wide agreement among sociologists of religion that there this area is transforming on a global scale, there is less agreement about how these changes should best be approached and conceptualized.

In a time of accelerating institutional religious decline, institutional Churches have become ever more susceptible to market-associated...