Local Marketing: The Digital Way - The 7 Online Marketing Secrets for Driving Traffic to Your Business. This book was designed to help local business owners create and increase their internet presence by utilizing digital marketing. The book covers everything from SEO (search engine optimization), Pay Per Click marketing, social media, email marketing, and more. It is a great resource for business owners who may still be focusing their ad dollars on traditional marketing such as print, TV, and radio, but know that a local internet presence is important. Other areas covered includes the...