In this insightful, action-oriented book that goes way beyond the usual "business development tips for lawyers," Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development. Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable...