Entrepreneurs, cre8tives, risk-takers have the audacious task of creating that well-structured system for their own lives and purpose endeavors. If the structure isn't there, the thriving organism of a business/career path won't be there either. A faulty structure begets a faulty organism. The face aka the branding of the idea can be great, but if the heart isn't there...the face will soon become malnourished, along with many other important areas in the organism. Moral of the story, don't have a faulty structure. The book "My Purpose has a Pulse" is a learner's manual for the risk taking...