If you are contemplating working with a champion, a potential champion, or anyone with untapped talent - be prepared, be very prepared. In 1998 Sir Steve Redgrave stared at Ingham and demanded to know, "Are you going to make me go faster?" Ingham had been trained and developed as a scientist, but in that single instance he questioned everything he thought he knew. Applied science in elite sport has boomed. Science has radically changed elite sport, but one thing remains as the guiding focus - the summit of performing to your best and winning. This applies to the athlete, the coaches and...