A handbook of mobile money business in Kenya is a window into the day to day operation of the business in Kenya, arguably the most successful mobile money economy in the world. It looks at the business as the customer experiences it, documenting a quick 'how to' of the products in the market. It documents some of the more successful innovations around the mobile money products and their impact in the economy. These would no doubt be interesting for operators and finance students alike. It documents how products are set up and priced and describes the factors that the business looks at in...
A handbook of mobile money business in Kenya is a window into the day to day operation of the business in Kenya, arguably the most successful mobile m...