Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the...