* WINNER * 11th Annual National Indie Excellence Awards You can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option.

It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point?

There are lots of 'how to' books on social media, and no end of blogs, but there are few that address...