In The Sequential Imperative William Edmondson explains how deep study of linguistics - from phonetics to pragmatics - can be the basis for understanding the organization of behaviour in any organism with a brain. The work demonstrates that Cognitive Science needs to be anchored in a linguistic setting. Only then can Cognitive Scientists reach out to reconsider the nature of consciousness and to appreciate the functionality of all brains. The core functionality of the brain - any brain, any species, any time - is delivery and management of the unavoidable bi-directional transformation...