Strategy Demystified brings clarity to strategy management. Determining the firm's current position is the first step. Then, figuring out where the leader wants to take the business, based on current and future capabilities and external environmental factors, is the next. Finally, the CEO must prepare the business to implement or execute the plan including having a supportive culture. This last point is overlooked by most organizational leaders; however, it is the prime reason why 70% of change initiatives fail. Most approaches to strategic management take a myopic mechanical view of the...