If you are content with average, then this book is not for you. Put it down. Use it as a door stop, keep it on your living room table as a conversation piece, but do not waste your time. The same goes if you only want to be good or better. If, on the other hand, you want to be the best, then read on. You are going to learn how to Think For The Best. Where you think is where you go. Thinking for the best is difficult It goes against the grain, the common, the default.

If you think Business Intelligence is an oxymoron then this book is for you. Big Data is big business. This book is a primer of twelve lessons in Big Data. The reader who finishes reading the book gains an understanding of how to build a Big Data environment. It teaches what to look for to improve the value of existing Big Data Analytics efforts.