For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded...
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates...
This short handbook summarises the clinical features, epidemiology, current treatment paradigms, and ongoing trials for the idiopathic inflammatory myopathies (IMM). Aimed at both trainees and physicians with an aim to improving the quality of care for people with IMM.
This short handbook summarises the clinical features, epidemiology, current treatment paradigms, and ongoing trials for the idiopathic inflammatory my...
