The intention of the book is to highlight the development of a type of football organisation that falls outside of the well documented elite professional game, the most recognizable face of the sport. Specifically, the focus here will fall upon community based football clubs which have grown out of the grassroots game. Well known examples of these clubs in Britain are the Bristol organisation, Easton Cowboys and Cowgirls, and the Leeds based Republica Internationale - both of these clubs have forged links with similarly motivated organisations in other countries who regularly come together...

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by thinking business - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from...