Graeme Smith's Ideas in Medicine leverages on the first-hand experience, practical wisdom and superior knowledge garnered by the author over years of working in the medical/pharma industry, to explain how many innovations in the medical industry stem from the synergy between medicine and industry, as well as demonstrate how effort may be channeled to take your Idea in Medicine from the Eureka moment to a commercial reality. Drawing on the author's personal experiences, interactions and encounters with various companies, persons and ideas in medicine, this rather autobiographical account...