The series focuses on the state of contemporary semiotics and its current applications. It is intended to produce a number of concise interventions in semiotics, by which is meant studies of discrete areas of nature and culture that are interrogated using sign theory (in particular, as derived from the example of Peirce, Saussure, Sebeok, Lotman, von Uexkull, Greimas, Eco). Semiotics has undergone exciting sea changes in recent years. It has also been supplemented and reinvigorated by developments in media and theory and new areas of application.

The series is designed to present...

This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches.The book develops a new concept of identity in the digital age, analyzing the digital flows of...