Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.
And that's why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book primarily about small business marketing but with a...

Bananas About Marketing is a much-needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times, but Franziska and Christo Iseli-Hall present a new approach to marketing that is fresh, fun and cheeky
Using practical examples, simple strategies and an entertaining storyline, it shows you how to attract the right, highly targeted clients and fast track your business to success so you can live the lifestyle of your dreams. Let's face it, isn't that why you're in business in the first place?
You will discover...
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