When Mount Auburn opened as the first "rural" cemetery in the United States in 1831, it represented a new way for Americans to think about burial sites. It broke with conventional notions about graveyards as places to bury and commemorate the dead. Rather, the founders of Mount Auburn and the spate of similar cemeteries that followed over the next three decades before the Civil War created institutions that they envisioned being used by the living in new ways. Cemeteries became places for leisure, communing with nature, and creating a version of collective memory. In fact, these cemeteries...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.