Discover powerful thinking frameworks, techniques and tools to create Big Ideas for any business. Learn a step by step approach that is as valuable for independent entrepreneurs as it is for large multifunctional teams. You will learn, 1) the five types of big ideas, 2) 35 universal problems that are the root of all consumer needs, 3) ways to reveal Naked Truths, the source of Big Ideas, 4) using vertical and horizontal connections to stimulate imagination, 5) picking a winner by recognizing the seven traits of Big Ideas, and much more.