Written by a 20-year veteran cleaning business owner and advertising consultant to the cleaning industry, this book is for carpet cleaning, maid services, janitorial services, pressure washing, water restoration, and other cleaning businesses. Read this book and you'll discover... The formula for finding your unique selling position. Dozens of headline ideas for cleaning businesses. How to pick the most profitable advertising media for your message. Exactly what to do in a neighborhood advertising campaign so you don't go broke. A step-by-step sequence to get your clients to call you back...