You've tried reading books and articles but they don't help. Why? Because the books are by business school professors and other pretenders who have never done any innovation. They don't know the real barriers that you and I face every day. That's why innovation success rate has not improved in the last 40 years.

I set out to write about the real problems and how they can be addressed. I took notes for years and then started writing, after a gentle nudge from my wife. As I started to write down my experiences and views, I went looking to see if there was any hard evidence to support...