The Mobile Payments industry is starting over. When the Google Wallet launched in September 20, 2011, the first test of a remarkable new financial ecosystem began. But despite the apparent success of traditional mobile payments products like M-PESA in Kenya and South Africa, Google and rival Isis have decided to rewrite the business model - and for good reason. The conclusion is that emerging mobile wallet companies have a significant value proposition to offer to both merchants and consumers with little or no new fees. In fact, the data reported in this analysis suggests that mobile wallets...