Not long ago, local health departments enjoyed a built-in flow of customers, growing services, funding and programs. No more. Today, federal and state funding is being cut, as are health department jobs, all while your customers for services like immunizations and family planning are being taken away by drug store chains and medical practices. This book is for administrators and directors of local health departments who want to become masters at marketing their services to the community with less stress than ever before, all while improving their bottom line and employee morale They'll do...