Paula Stenberg is a creative careers strategist, workshop facilitator and small business mentor. She operates a careers lounge and facilitates professional development programmes through small group workshops.

Some of the material in this book is derived from her Personal Branding and Identity Development workshop where numerous clients have benefited from the exercises about themselves, who have then moved forward and upward in their careers expressing their WOW factor

The WOW factor is that all evasive X-factor that some of us easily exude while others don't think...