Congratulations You have been appointed manager of the world's most important brand. You need not go far to find this brand-you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand's success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand. Consider this book a personal branding instruction manual. We break...
Congratulations You have been appointed manager of the world's most important brand. You need not go far to find this brand-you can find it in the mi...
