You would think that established companies with their histories, their workforces, their brands, their products and services, their capabilities of all kinds, must surely be able to co-exist with the new digital age corporations after the 4th Industrial Revolution. But there is no divine right that they will do so. Many, perhaps most, will not make the transition to sustainable survival. In this important book, David Guillebaud explores the forces of disruption digital technologies, Big Data, algorithms, millennial customers, new business and organizational models showing where they will...