This book is for the novice proposal writer who is interested in learning more about the paradigm needed win proposals. This book provides a 40,000 foot generalist view of proposal writing from two of seasoned professionals with over 50 years of experience. Here we simplify the proposal writing process to provide five overarching concepts for effective grant and bid proposals. We believe true scholarship involves the ability for intellectuals to make the complex simple and the haphazard coordinated. It is in this spirit that this book uses mnemonic devices, alliteration, humor and whatever...