We live in the Golden Age of sports consumption. Millions of people are tuning in to the Super Bowl, World Series, World Cup, and Olympics. Using the recently developed tools provided by digital and social media, fans converse and bond using the omnipresent coverage of teams and athletes like never before.

Social media has become the primary interaction channel between fans and the sports industry, the de facto home of breaking news and highlights, rendering the traditional television highlight show irrelevant.

We, as sports fans are more plugged in to the intricacies of...