See Multiple 5 star ***** Editorial Reviews -below on this page. With examples throughout, this new book clearly describes an easy to implement 6 Step Systematic Process for helping graduating marketing and advertising students to find and win more attractive entry-level marketing and advertising positions. 1.To identify a dream entry-level marketing or advertising job - one reflecting the student's specific preferences and qualifications; 2.To refine her/his resume and to develop 'leadership stories' that showcase the student's background, experiences and qualifications; 3.To search out and...