Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:
Fresh data and examples A range of international case studies exploring real-life...
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrate...
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:
Fresh data and examples A range of international case studies exploring real-life...
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrate...