Essay aus dem Jahr 2016 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 65%, University of Ulster, Veranstaltung: BSc Business Studies, Sprache: Deutsch, Abstract: This document examines the resistance to change in a fictional company called Mazoo Ltd. Mazoo operates within a mature plastic cups industry, which is deemed environmentally unfriendly and banned in 100 jurisdictions in the USA. Forecasts for global plastics (despite the negative press) are on the rise therefore there are existing opportunities manufacturing alternative products. Mazoo has implemented...

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 77%, University of Ulster, course: Corporate Governance, language: English, abstract: This study will analyse governance, risk and ethics with the example of TM, whom has struggled in nearly every area; and discuss whether it is possible to act in the interests of all stakeholders in an industry that has a primary role as the seller of "brash reporting of show business stars." Corporate governance has been quoted as the exercise of power over corporate entities. Trinity...

Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a...

Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 82%, University of Ulster, course: BSc Business Studies, language: English, abstract: The UK -Fast Food- or Quick Service Restaurant (QSR) industry was worth 33.5bn in 2014. Krispy Kreme (KK) is a leading branded retailer and wholesaler of doughnuts and baked goods and has recently been voted one of the most reputable QSR restaurants, despite a poor corporate governance history. KK's business includes the ownership and franchise of KK stores espousing good relationships with employees and...

Essay aus dem Jahr 2016 im Fachbereich BWL - Personal und Organisation, Note: 78%, University of Ulster, Veranstaltung: BSc Business Studies, Sprache: Deutsch, Abstract: This report shows an overview and analysis identifying the current SHRM and business strategies by Morrisons. Further analysis reviews employees comments in comparison to the propounded corporate strategies and recommendations are made to improve and operationalise the proposals.

Essay from the year 2015 in the subject Business economics - Trade and Distribution, grade: 64%, University of Ulster, course: BSc Business Studies, language: English, abstract: Car retailing is an increasing challenge with the steady decline in the size of dealer networks. Those that continue to operate are looking at ways of improving profitability. The internet has suffered from difficulties in this sector, as evidenced by the departure of companies such as Autoquake and Tesco Cars. To compare the offline and online sales of Cars consideration of the potential reach of consumers is...