Marketing is hard. You want to focus on your writing and you should. That's why The Writer's Conquest: Establish Your Brand exists: to allow you to write first and market second. If the terms "target demographics," "website responsive design," and "organic S.E.O." sound like a foreign language to you, read this book and bring the ad agency experience to your author platform. Beginning with research, you'll learn what goes into brand strategy and finish with an executable marketing plan. With 35 exercises to walk you through the process, The Writer's Conquest is equal parts learning and doing....

Everybody can rally behind a good hero: someone who saves the day just in time. What makes a hero great? What makes readers rally behind them and want to watch them succeed? Creating a great hero, or even a good hero, is harder than you may think. These prompts are intended to get you thinking outside the traditional hero box and start creating heroes that had depth and a refreshing uniqueness to them. From Spine Press + Post comes Porcelain Prompts: Heroes, featuring 20 prompts which will make you delve deeper into what motivates a hero, the different types of heroes, and the boring pitfalls...