Programmatic advertising is the most exciting thing that happened in marketing in a long time- perhaps since the advent of mass advertising itself.

This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.

Here's a quick overview:

Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies,...