Way more than traditional web shop analysis technology VR analytics promises to deliver even deeper insights into the consumer's psyche. As powerful as immersive media itself are the new possibilities of gathering behavioural user data during VR experiences and utilizing them alongside traditional data warehouse information. VR is only the first of three visual computing waves heading our direction in the next several years. It is followed by the AR wave (Augmented Reality) and then the USEMIR wave (Ubiquitous SEnsory MIxed Reality). Each wave will develop it's own kind of specialized...