The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies...

Front Office is one of the major revenue producing department in the hotel. Whether hotel is small or big it requires front office to run the business smoothly without any trouble. Front office not only sells the rooms of the hotel but also sells other services offered by the hotels. It is controlling centre of movement of guest inside the hotel. Most of the hospitality and tourism business requires well managed front office to delegate the work in proper way. The book is based on extensive research on front office operation in Hospitality and Tourism services. It is prepared to meet with...

The book is based on extensive research on tourism and ecotourism planning, development and marketing. It is prepared to meet with the requirement of aspiring ecotourism professionals, students and faculties and to provide them supporting study materials as well as case studies. The book contains simplicity in diversity and touches almost all the important points which are required to understand the concept of ecotourism and further leads to advance stage that is ecotourism product designing, development and marketing. It includes, eco-cultural tourism, wildlife and protected area management,...

Tourism is one of the emerging happy industry of the world which unite people of different culture, traditions, geography and religion. It generates peace and prosperity in the region by improving quality of life and adding benefits to livelihood. Leisure, pleasure, recreation, adventure, eco-cultural tourism, medical tourism, pilgrimage tourism and other forms are the some of the common form of tourism. The book has been compiled to meet the need of various hotel and tourism management programmes that offers Introduction to Tourism and Hospitality as major subject and specialization. The...