Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behavior.
Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided into six sections, the book...
Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer...
