Seminar paper from the year 2016 in the subject Economics - Case Scenarios, grade: 17,0 (=1,3 in Deutschland), Catolica Lisbon School of Business & Economics, language: English, abstract: This report investigates the effects and influence of Uber's market entry in the greater Lisbon area. More specifically, the study evaluates the resulting impact on -Generation Y-'s perception of traditional taxi services. Based on the findings of the research, the report suggests concrete managerial implications to the traditional taxi industry. The overall research was designed to derive insights based on...

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1.5, Catolica Lisbon School of Business & Economics, language: English, abstract: This report should analyse the current brand perceptions of Portuguese consumers about the brand Decathlon, find strengths and weaknesses in the current positioning and give recommendations for Decathlon on how to improve their current situation in the market by building a stronger brand. The Sportswear industry in Portugal in the year 2015: The economic downturn is over; Portuguese economy is...