Despite a plethora of opinions on how to improve US education, a remarkable consensus has emerged that someone or something is to blame for the failures of the public school system, argues rhetoric scholar Mark Hlavacik in this new and insightful book examining the role of language and persuasion in the rise of the accountability movement.

Analyzing five of the most prominent acts of public persuasion since the founding of the US Department of Education in 1979--Milton Friedman's appeal for vouchers on national television; the National Commission on Excellence in Education's...

Despite a plethora of opinions on how to improve US education, a remarkable consensus has emerged that someone or something is to blame for the failures of the public school system, argues rhetoric scholar Mark Hlavacik in this new and insightful book examining the role of language and persuasion in the rise of the accountability movement.

Analyzing five of the most prominent acts of public persuasion since the founding of the US Department of Education in 1979 Milton Friedman s appeal for vouchers on national television; the National Commission on Excellence in Education s...