The Tanishq brand belongs to the Tata group, and true to the groups policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled.
But it wasnt such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book...

Gujarat has long been known as a leader among Indian states in enabling private business to flourish, while Uttar Pradesh is among those at the bottom of the ladder. This book is intended to capture some lessons from the experience of Gujarat that could be of use to UP as the latter attempts to become more business friendly. This study was done primarily by evaluating the public-private partnership (PPP) projects. Public-private partnership (PPP) provides an opportunity for private-sector participation in financing, designing, construction, operation, and maintenance of public-sector...