Design is a widely-misunderstood discipline. In fact, the design profession itself often accepts and promotes a vague and misleading definition of design. The Nature of Design asks design professionals, their clients and interested students to examine the fundamental nature and practice of their discipline, and to understand the true criteria behind design and the design process. In this insightful, irreverent and beautiful exposition of the design process, one of the world s most prolific practitioners proposes an absolutely clear distinction between Design and Art. Whereas artists express...
Design is a widely-misunderstood discipline. In fact, the design profession itself often accepts and promotes a vague and misleading definition of des...
