Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company s performance and growth, but only if the vision statement reflects certain...

Build a Better Vision Statement combines decades of scientific research on vision statements with practical advice from thirty leaders of well-known and award-winning companies. This book is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing a business.