The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional "brick and mortar" world. It certainly didn't take long for direct response marketers to carry their offline practice into the online world. Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace. It's like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face. A sales...

Easily Start Your Own Retail Business So you've decided that you are interested in starting your own retail store, but you need a little bit of help in getting started; well you came to the right place. Along with the pride of ownership, and respect from your neighbors and friends, there are some landmines to avoid in order to become and stay profitable. Being your own boss has it's benefits. Much better than keeping a job going for someone else. It is not easy to start a retail business, but it doesn't have to be too difficult either. All you really need is the right advice to help you...

Buying and selling domain names can be an exceptionally lucrative venture to get into. While the marketplaces where domain sales are most lucrative will change from that of website flipping, the game remains the same with your focus being on locating and purchasing low cost domains and flipping them for a higher price. One of the great aspects of domain flipping is that the efforts required are minimal. All you need to do is find memorable, appealing domain names in niche markets and sell them to buyers, eager to create their own website on this domain. Furthermore, the risks are quite low as...

The bottom-line: Trading time for money isn't wise financial sense in the long term. You keep on increasing the hours just to win the rat race, but in the end of the day, you are still a rat on the mill Increasing your wages only puts you in a higher tax bracket. Your salaries increase but so does your expenses on your house and car. How will you invest in yourself when all the time you spend working for a company, working for the government paying taxes and working for the bank paying off your house and car? What if you fall sick and can't work tomorrow? Will the government take care of...

There is a very good reason why it is called the information super-highway. Because that is exactly what the Internet is. Most people turn to the Internet for the purpose of getting answers to questions about everything you can imagine and a few things you would never want to try to imagine. They buy things and sell things...both require information. They search for ways to make money using their computers...for that they REALLY need information. They search for information about the illnesses they or their family face or they research projects for work or school. Information is THE Internet...

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

"It's none of the above."

Advertising is salesmanship multiplied.

Nothing more.

"And advertising copy, or copywriting, is salesmanship in print."

The purpose of a copywriter's job is to sell. Period.

So the goal then becomes: How can we make our advertising as effective as possible?

This starting point is the essence of this book.

The ten tips expressed here have been generally time-tested and are...

THE SHOCKING TRUTH Congratulations if you are a newcomer or veteran in this world of MLM and allowing me to help you in taking the next step in this fantastically profitable industry. My intentions in writing this book are to help you and provide you generic information that applies to any company regardless on their marketing/compensation plan, product, team, country or even offline or online It is indeed a shocking truth to find out that over 95% of network marketers or home based business owners are operating their business at a LOSS We all want to be smart people and rather be in the...

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Search engine optimization techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines. The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. If you aren't on page 1 of Google, then you are...

When you're setting up an online business, you must treat it as just that - a business. So - what sort of business would you like to run? The best place to begin is by picking what you like from the existing successful online business models already out there. You must be prepared to put in the time and effort to reap the rewards. You must be prepared to invest some capital. You want to work in an area you like and you could talk about all day. Make a note of what is selling well and formulate some questions that someone who is interested in this product might ask. Owning and running your own...

Network marketing is like a jungle. If you are not careful, you will get eaten by the LIONS out there By now you know how much the network marketing industry has evolved since the 50s. Of course, there are certain timeless principles that will never change in the network marketing industry. Principles such as: 1. Providing value for your customers and prospects 2. Uplines helping downlines (and sidelines helping one another) 3. Working together with a solid management team 4. Building your reputation and helping others... These things will never change. However, there are certain things like...