How does a globally uncompetitive industry compete successfully in specific markets? What shapes the decisions of importers in these markets to purchase inputs from a more costly supplier? Current theories highlight the role of the market or firm strategy as possible explanations. It's Not Just the Economy, Stupid Trade Competitiveness in the 21st Century relies on 12 years of research of the US textile industry and the apparel industry throughout the Latin American and Caribbean regions to provide an alternative answer to these questions. The book argues that market factors and business...