The dynamics of the interplay between the visitor and the exhibition environment form complex circulation patterns. As an exhibition designer, developing an understanding of those dynamics is important for improving visitor satisfaction. However, an overwhelming number of variables may transform the exhibition design process into educated guesswork. Designing through trial and error is just not feasible. In addition, as a result of the nature of creating built environments, modifying decisions later in the design process results in significant costs. The designer has to rely on extensive...