Master's Thesis from the year 2015 in the subject Sport - Sport Economics, Sport Management, grade: 1,5, University of applied sciences, Cologne, language: English, abstract: This thesis aims to analyse professional German football clubs and their strategic approaches while internationalizing, providing a profound insight into the topic: "Analysis of strategic success factors in the internationalization process of professional German football clubs." The primary research question of this work is why, where and when professional German football clubs are entering foreign markets and which...

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,7, FOM Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Koln, Veranstaltung: Soft Skills & Leadership Qualities, Sprache: Deutsch, Abstract: The nuclear disaster in Fukushima Daiichi, Japan may be one of the worst natural disasters in Japans history ever and after Hiroshima in 1945 and Chernobyl in 1986 the third worst nuclear disaster in human history. What is called -3/11- is comprised of three temporally sequenced and causally linked but analytically separable disasters. On...

Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The character of a companys culture or work climate is gaining in importance. Culture is a product of the core values and business principles that executives espouse, the standards of what is ethically acceptable and what is not, the work practices and behaviours that define -how we do things around here-, its approach to people management and style of operating,...

Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 1,7, University of applied sciences, Cologne, course: International Investment & Controlling, language: English, abstract: Private Equity plays an increasingly important role in the financing of a wide range of businesses. Over the past 20 years, private equity has been on of the fastest growing markets for corporate finance. One of the reasons the private equity industry exist is that, in many cases, companies have needs for capital which, for various reasons, cannot be met from the public...

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,3, FOM Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Koln, Veranstaltung: Master of Business Administration Economics, Sprache: Deutsch, Abstract: The availability of natural resources is decreasing. Because of the current living standards in industrial countries and also the high energy consumption for the production of goods the worldwide natural resources of 1.4 earths are used every year. There has to be a change in the usage of natural resources all over the world. Between the demand for...

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Marketing, language: English, abstract: Based on the findings of the first marketing assignment, this paper analyses the marketing strategy used by adidas to bring the adidas f50 micoach 2012 into the market. The marketing strategy is analysed according to the concept of the marketing mix and its "4 Ps" Product, Price, Place and Promotion. Head of the marketing campaign for the f50 was the...

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, language: English, abstract: This assignment describes the Blue Ocean Strategy as an innovation concept within the corporate strategic management on the example of IKEA. This is to be done by analysing the framework and the tools of the Blue Ocean Strategy by considering both basic principles and practical implementation. The Blue Ocean Strategy...

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,7, FOM Essen, Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Hochschulleitung Essen fruher Fachhochschule, Veranstaltung: Human Resource Management, Sprache: Deutsch, Abstract: Der vorliegende Titel bewertet und vergleicht die Strategien des Employer Brandings, die von Audi, Bertelsmann und der Deutschen Bahn verfolgt wurden. Employer Branding ist eine unternehmensstrategische Manahme, bei der Konzepte aus dem Marketing, insbesondere der Markenbildung, angewandt werden. Das...