Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.

The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the...

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.

The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people's thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the...