ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.
In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.
Wick's Chapter titles highlight the story:
Chapter 1: Rags to Riches
Chapter 2: Follow the Leader
Chapter 3: Printing Money
Chapter 4: Big...
ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.
