For many organizations, the word strategy conjures up endless ideas, concepts and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making and hampers the quality of the decisions that finally emerge. With the pace of change and mountain of...